Indie April 2019

A line graph of ebook sales rank for the month of April.

In April of 2019, I sold an average of one ebook per day, or 30 ebooks in 30 days. I’m here to analyze these results and show you what I did. It wasn’t anything genius, but it was something.

My gateway to this was through A. G. Letterman’s Twitter account. From there, I understood that the hashtag of the month was #IndieApril. I would sit there for between eight to twelve hours per day, sometimes longer, refreshing the search bar for the latest tweets marked with that hashtag, analyzing them with my human eyes (no scripts here, I’m not that resourceful) and sharing my book link with or without a summary depending on what was requested from the potential buyer.

If I had a workday, I used every lunch break, washroom break, fresh air break (intervals where I can go closer to the door and remove my respirator to breathe easily), leg of public transit commute, wait at a bus stop, and spare moments before and after a cereal breakfast to search for the next “buy thread”.


I felt I needed to be quick on the draw, so I did utilize my clipboard whether on a smartphone or laptop. While my Samsung device easily saves multiple things to a clipboard so I could choose which to try this time, I used a .txt document on my laptop to source a nearly identical list of blurbs.

Every blurb began as something I wrote off the top of my head, but I needed to do this when I was dog-tired from work or otherwise distracted. I also needed to keep it fresh by employing differently phrased blurbs, even if they said similar things, so I might sound 2% less like a robot.

Sometimes, I just remarked in agreement with the book buyer’s criteria, or a slight disagreement but hoping this was all right with them if they had expressed a stronger preference for things other than fantasy yet considered it acceptable.

For laptop purposes, I pulled from the URLs in the top/first blurb. For Samsung clipboard purposes, each blurb had the same URL appended to the end.

The Gift-Knight’s Quest
“[Recommended] for fantasy fans who like their stories complex and well-detailed.” – Diane Donovan, Midwest Book Review
Website (inc. Goodreads, professional review)

A weary Crown Princess must save an empire from tearing itself apart–but first, she must save herself from the same knight sent to protect her. The Gift-Knight’s Quest

History and two sides of a feud come together in a difficult present, where two enemies must thwart worse evils.

Two descendants of a feud briefly match wits, but there’s far more at stake than family revenge.

Two descendants of an age-old feud have to be allies in order to defeat a more dangerous evil. But does the conspiracy really end with what they can see? The Gift-Knight’s Quest

This is a fantasy story that does have its dash of darkness here and there, be warned; but it isn’t a dark fantasy.

A young woman never expecting to inherit an empire tries to keep her world from unravelling, and a misguided avenger shows up at the least convenient time (but when is a good time, right?)

This is the fantasy story of a guy with no role in life who’s searching, a woman overburdened by a role she never expected to have and the weird stuff that goes down when the two finally get to meet. “The Gift-Knight’s Quest”

They range from serious to lighthearted. I wasn’t that worried about spoilers for a book that’s almost five years old.

Haven’t You Written Three Books By Now?

True enough! I began Indie April by providing a neat Kindle link that would show you the entire trilogy, and that lasted for those days of very few sales at the first week of the month. Then I understood a simple truth: most people have never heard of me at all, so why am I pushing the exciting sequels to something they haven’t even heard of?

I retooled my descriptions and links. For me, Indie April would be about getting people to buy (and hopefully read, and for better or worse review) The Gift-Knight’s Quest. It appears to have worked. The vast majority of ebooks sold were Gift-Knights. There was one Masked Queen that moved, to my surprise.

In addition, a few paperbacks sold online, one of which was a Crown Princess; the other ones, being Gift-Knights and in one case a used copy, aren’t managed in my KDP, but that’s a long story coming to a close that I’ll blog about some other time.

Every book in the series got some form of love, but it made the most sense to sell Gift-Knights to strangers. Should it interest them enough, it would be easy for them to find the sequels.

Lifting Others Up As You Climb

Twitter is a community of conversations. If you get anywhere, you get there by the sheer force of others lifting you up. It’s good to find ways to demonstrate that you wish your fellow indie authors well; you lift them up. It’s a way to help people understand who you really are, within reason and your means.

One basic way to do this was the retweeting/sharing of threads I was hitting up. This not only helped my network of people get a turn to offer their book, but it helped buyers find a platform and access to book buying possibilities. The biggest obstacle indie authors face, off the top of my head, is being in a vast ocean of other authors where most of us have equal access to shout at the same volume. It can all get unintelligible unless we organize the signal and the noise somehow.

Here was an event where someone–many someones–actually wanted me to send a book link, a blurb, something; I feel self-conscious advertising my work, even trying to sell at an in-person market, but this felt liberating. It might have been a strain on any of my usual followers who were geared to get notifications every time I tweeted, and I accept that I may have been muted by some.

I didn’t view other indie authors as my competition. I wanted us all to win, somehow. It doesn’t seem like a zero sum game to me when there are so many threads and so many different buyer criteria, and it’s not like every thread ended with one book being purchased.

I was both buyer and seller. I purchased about 30 Kindle ebooks of varying prices. My royalties went most of the way to covering the difference, but the loss I took was minimal given that I didn’t have to purchase a single ad. Some premium ebooks still lurk in my Wish List for another time. I still look at it as a win despite what the ledger would tell you, because I didn’t just drop money down the bottomless pit of ad spend. I have books to read. If they’re great, I can read them as many times as I want.

Sometimes, I had no hope in a thread because the buyer strictly wanted romance, erotic fiction, sci-fi, LGBTQ and/or POC main characters, and other reasonable criteria that The Gift-Knight’s Quest doesn’t fit. That’s when I simply liked the thread to boost its signal and shared to my expanding Twitter base in case the others had a book that fit the criteria.

(Indie April expanded my Twitter following to 1000+, or about 400+ more than I remember having to start with. The list of people I follow also expanded, though not at nearly the pace. I can only keep up with so many.)

Threads got messy. Helping is about listening, and I tried never to post a blurb/link to a thread where my work was strictly ruled out. I sympathize with a desperate feeling; so easy to say I sought to practice restraint when I was having such a great time, I don’t feel like I’m better than anyone who kept trying just in case. I’m sure I missed the point a few times.

Peaks and Valleys

Amazon Bestseller Rank is an interesting beast I know little about, but I feel like the ranking algorithm approves of streaks. Once the first lackluster week was over and I had a better approach, I was able to start selling on more consecutive days, sometimes 2 or 3 books per day. This led to the highest rank The Gift-Knight’s Quest has probably ever had in the time since I took the ebook reins from Matador Books: 57,777.

From there, I was happy to slow up a bit, not only giving other people a chance by sharing threads with them as I had done all along, but eventually just being satisfied with what was accomplished; by April 23, I tried not to post in any book buy threads again. As far as I know, the remaining sales for the month were delayed/legacy sales from threads where the buyer took time to decide. I may have caved a small number of times right near the end, but nothing like the fever pitch search-bar-refreshing and thread-pushing of those middle weeks.

It was fun. I’m adjusting to my previous activity levels and interactions. There is an Indie May, but it’s more about reviewing the books we bought during Indie April. I’m only on the 4th or 5th book of my purchase list, so I may have to get a move on. Some of us rightly ask why we shouldn’t find ways to promote indies all year.

Next Event: The Bazaar of the Bizarre (April 21)

The Bazaar of the Bizarre


Facebook Event

I’m having a Trunk Sale at the Bazaar of the Bizarre. Copies which have been in my suitcase for too long and dinged because of it (yet still feature all the words inside, intact) are going at a steep discount. There will also be new copies, including the newest edition of The Masked Queen’s Lament. There are no old/suitcase copies of that third book, just new ones.

Check back for any further news between now and April 21.

Quantifying Revisions

Today I would like to have a brief chat with you about quantifying revisions. It’s great to say we went through a manuscript from top to bottom and thoroughly scoured it. Generally, we work hard and that’s all anyone needs to know.

But what if we want some numeric measurement of what we did, even if it’s just out of personal curiosity?

Tools like Scrivener might already give you the difference in greater detail, but I’m not experienced with it. I’m relatively lo-fi in comparison, just using Microsoft Word for most of my needs; however, Word has some helpful tools to quantify differences when you keep your drafts in separate documents.

Let’s use The Masked Queen’s Lament as an example, because I zeroed in on one necessary change when I went back and fixed it, but I did much more than that. How much more? Well, according to Word:

A comparison panel suggests 853 revisions between the first release and the re-release.
A comparison panel suggests 853 revisions between the first release and the re-release.

The image shows many more tools for comparing the differences line by line, but I only wanted one figure to summarize it for you. According to Word, that one number is 853 revisions.

There are also online tools to run a “diff”, or a comparison between two text documents. One such tool is

It gives a marginally different result in a slightly expanded way:

Diffchecker suggests 419 removals and 457 additions.
Diffchecker suggests 419 removals and 457 additions.

In this case, a different algorithm spotted 419 removals (deletions) and 457 additions. The sum of those is slightly larger than what Word gave us, but it’s in the same ballpark.

Numbers, of course, give us quantity. Quality is something else. These measurement tools aren’t going to replace a human who can tell you how one single change fixed a phrase that had been nonsense due to a word omission or a typo. They don’t describe how things are better. Their sole job is to spot the difference.

Have you ever tracked your manuscript revisions in a quantifiable manner? Have you found it practically useful in a particular context, or were you, like me, just curious? Feel free to leave a comment.

Some Thoughts On My 2018

The elapsed year was not one where any new material was written, except if you count sweeping changes or rewrites to a prior project.

What really changed was my move away from transcribing and editing at home as a primary source of income. It had been a feeble and inconsistent living all along, not really a living at all. It fostered inconsistent eating and sleeping patterns. It encouraged social isolation. I had basically been living on ballooning credit while in the city with roommates for what little I actually brought in, and with interest and fees factored in, things scarcely improved once I was back with my parents; it was still quite like paying Toronto rent, but without any of the perks of living in the city. Sadly, that part has only stabilized rather than improved.

But something had happened to me in the meantime where I couldn’t stand transcribing much anymore, and didn’t want much volume of editing. I sure didn’t want to take seasons of employment at Lush in order to make an income that was actually helpful, only to have work obligations the moment I got home. When would there be definite planned time just for me, aside from sleeping? 2018 was when I said goodbye to work that had begun to frustrate and infuriate me, in return picking up more work that paid well enough even if I had a tough time physically keeping up with it.

In 2018, nothing hugely positive happened with my love life, and that’s okay. Love can be really expensive, and rather than keep with previous efforts to date for the learning experience, I found that none of those experiences had been teaching me anything useful or positive. If I got any better at caring for the people who are already in my life, I prefer that. These are experiences of people genuinely wanting to spend time with each other. What could be better?

My heart broke really hard once in 2018, but by the end of the year, I seemed to have regained the ability to have a normal conversation between one human and another with this person. I’ll take it. I enjoyed being their friend before and it would be great if that remained true, and as usual I’m the biggest obstacle to that. I’m learning to handle such things better.

In the middle of the year, the clouds parted and a shaft of golden light enveloped a literary convention. For three days, I got to live a wonderful fantasy where my top billing in life was as a writer, and people I didn’t even know could express genuine interest in things I have created. Some of them would even pay money for copies of what I had done; astounding! I had a vaguely successful time at another event later in the year, but it is different to vend at a place where what you do is very close to why people show up.

Then it came to be that one of the things I had hyped so much was not how I remembered it, in some respects potentially harmful, and I toiled to fix it. I was embarrassed. It wasn’t the low point of my year by far; the theft of a smart device, the invasion of privacy into my years-old email account, leaning on a strapping device in a facility with countless anxious scenarios running through my head, no connection to social media to reassure me that things hadn’t all blown up while I was away from it, the strong desire to just curl up on a concrete floor and pass out and maybe never wake up. 2018 knew how to hit me where it hurt most. It didn’t kill me, but it took a running jump.

It’s about half way into the first month of 2019, and the brink of another working Monday. There’s still no certain path I’m on, my situation still seems as insecure as ever. That’s how it goes. I’m settled on never going it alone again when I finalize a book, and I might be ready to shop around for publishers or agents so that I won’t have to be the sole advertiser or marketing agency of my next work, either. I look forward to my next adventure.

Goodbye Hafla at Habeeba’s

Many of my event photos don’t make it to Flickr these days, because I give the memory stick to an event organizer who can then choose what goes online, what needs editing… it’s a better form of quality control because I don’t have as much knowledge of what I’m looking at. I can see “someone’s facial expression doesn’t seem flattering in my opinion” but it’s always the little things.

Check out Serpentina North Ensemble’s instagram and they’re just gradually putting up my pics of the Goodbye Hafla event from Habeeba’s Dance Studio.

Local Author Book Fair: Post-Event Post

Library copy of The Gift-Knight's Quest

With thanks to Jen Flynn for being a great booth helper that day and securing my ride home, and even walking to the venue in sleet; thanks also to Tamara Hecht who actually tipped me off to the local author book fair at all, or else I might not have known. And further thanks to everyone who made it, tried to make it, wanted to make it; the weather outside was frightful.

The library’s beautiful compared to some of the old high school/brick-and-mortar types I’m used to from childhood. I think the benchmark for great library as a child was probably Ansley Grove, and the Bathurst and Clark library tops that. High ceilings with floodlights up top to show you how much head room you’ve got.

I don’t know what to say about the reading itself. Is it “good”, is it “bad”. The experiences deviate only slightly from each other most of the time; most audiences are polite, this one was great. Especially two people after my reading, which finished off the first hour-block of readings.

I seem pretty reconciled to a new plan, that unless something very interesting happens to change it, this first trilogy of books will probably be self-published through services.

The plan comes with a necessary part, that I write a different book which stands alone, but will probably be linkable to the other things I’ve written, and that different book should NOT be self-published, or at least that’s not the plan. That’s the one I shop around.


Auxiliary Magazine 43rd issue graphic
The Spring 2016 Issue of Auxiliary Magazine is out now! It is available in a Print Edition and a Digital Edition. A Preview Edition is available online, to get a small peek. Information on purchasing the Print and Digital Edition can be found at
The Spring 2016 Issue is the forty third issue of Auxiliary, a magazine dedicated to alternative fashion, music, and lifestyle. This issue is our Music Issue and features Wesley Eisold of Cold Cave on the cover with an exclusive photoshoot and interview, an interview with Marsheaux, an interview with Freezepop, an interview with Yann Faussurier on Iszoloscope and Memmaker, an interview with Brant Showers of ΔAIMON on his solo project SØLVE, an interview with oVertone on their conditioner for fantasy colored hair, an interview and editorial with Zoetica Ebb featuring her Alien Botany line modeled by Ulorin Vex, a Designer Spotlight on Amanda deLeon, Marcy Horror as our PinUp, a Sheer Terror Style feature, a Must feature on Retro-a-go-go, and many beauty and fashion editorials. It also features fashions by Apatico, Mother of London, Bullets and Bees, Amplify Apparel, Arthlin Jewelry, BlueBayerDesignNYC, Cameo Collective, Civil Clothing, Eirik Aswang, Gothfox Designs, Hades, Insomnia Cosmetics, Iron Fist, Katie Kutthroat, Kreepsville 666, Miista, Miss Be, Obsessive Compulsive Cosmetics, Opening Ceremony, Rockstar Wigs, Spoiled Cherry, UNIF, VANIKA, YRU, and more. Plus photography by Saryn Christina, Catherine Asanov, Augusta Sagnelli, Jennifer Erickson, Jennifer Link Kieffer, Le Mew Photography, Julie Nikota, Yellow Bubbles Photography, and Lush Light Photography, media reviews, music reviews, our Ask Arden advice column by Arden Leigh, and more!

Generic speech structure plan

Part 1: Thank-you & generic introduction of self (audience mostly friendlies, thank-yous more important at this point)

Part 2: Warning of spoilers; explanation that in the context of the book’s age, it’s about time/the spoilers aren’t massive if you think about it

Part 3: Reading of excerpt from The Crown Princess’ Voyage

Nothing to do but prepare for May 15. Maybe I’ll see you there.

Music: Most Recent Pickups

Because I don’t tend to stray far outside without headphones on, some form of music playlist is involved in most things that I do. When I’m at an event, I leave them in my pocket or at home just because I’ve decided to exist at the whims of the DJs for that span of time, and it’s not like I’m going to whip out my laptop and do any transcribing.

But what to stream through the falling-apart Skull Candy headset, with its band temporarily patched using Scotch tape? I survived a recent stint with a hostile client by listening to The Sisters of Mercy on the buses, from York Region all the way to Lakeshore; “Sometimes in the world as-is you’ve got to shake the hand that feeds you…” I was also briefly on an Autumn’s Grey Solace kick because that’s what was needed to chill out. I wear most everything thin with over-listening so it becomes necessary to grab something new, or at least new-to-me.

Here are a few recent pick-ups. I realized I had to subtract one in case it’s not supposed to be public knowledge that I have it; you know, advance review copies, privacy of the artist, all that.


Listen to the Scatman: The Jazz Vocal/Piano of John Larkin

I don’t have a lot of Jazz in my collection, because that’s just never a direction I went with music listening as a younger person. I do get snippets of it because it’s a known part of popular culture, and I hear jokes at the expense of the genre, most recently on the TV program Scorpion. But I do already have two albums from John Paul Larkin, who you may already know as Scatman John. This release is not meant to be much like Scatman’s World or Take Your Time; aside from the last track which is flavoured somewhat more like his other albums, the most this has in common is, that’s John Larkin and he’s scatting. You’ll get the big Jazz solos, the bouncing bass lines and piano going all over the place, but I get the impression this is where John Larkin pays homage to the kind of music he enjoys most, and dare I say it, he feels a bit more at home here. Even though Scatman’s World showed up with perfect timing, in just the right part of the 90s for that album to be right at home. If I don’t listen to this as much as I could, it’s because as a listener I find this rather distant from most of my collection; however, it’s quite accessible to this casual listener. Purchased on iTunes.

Sonic Foundation – Helalyn Flowers

Let’s just roam as far away from the previous entry in the list, right? You’d think. While John Larkin’s entry into this list was a spur-of-the-moment iTunes purchase inspired by a Tumblr post, I pre-ordered Sonic Foundation and listened to the Beware of Light single many times before the album arrived. So any version of “Beware of Light” and “Karmageddon” is pretty familiar to my ears, and I wanted to hear the rest of the album. I mostly listen to this on the elliptical (a handles-free stepper which, when paired with a simple musician’s stool, works like soft-core spinning), and when working the crossbar for an upper chest/biceps/triceps workout. This is an Alfa Matrix jam, boom boom boom. I know the label more from one of the other entries on this list, and also Junksista who follows my Twitter account for some reason (not complaining, just… I’m not cool am I?) The production and mixing are tight enough to my ears that nothing distracting happens, and I can listen to this thing end to end without being jarred out of whichever perpetual daydream I’m stuck in that day. Available on order from Bandcamp in a deluxe format, among others.

Paper Dolls – Ayria

I still remember my first Ayria show; should be at the Savage Garden. The prime example of awkwardly approaching a stranger for an awkward attempt at awkward conversation, and every show since I’ve been lining up outside the door just waiting for the newest opportunity to showcase my socially challenged nature all over again. Totally worth it, every time. That first meetup and show was about… three albums ago, now. Paper Dolls feels so far like the best put together Ayria album there has ever been, the best end-to-end cohesive collection of songs. I find where I want to stop is really somewhere on the list of remixes that came with the special edition–but that’s my fault for importing all the songs of both discs into one convenient folder, so that it’ll just keep playing through them all. As for the album proper, it’s what I will take out on walks, for distance or for planting. As with Sonic Foundation, I had the early single Feed Her To The Wolves already and was quite familiar with a couple of tracks, but the rest of the album works so well that I don’t even want to skip the songs I’ve already heard too many times. I can picture the next live shows where “Fading From Me” is the song you’d traditionally wave a lighter for. I guess these days, with indoor fire safety rules and also fewer lighters, we’ll hold up our smartphones. Available on Bandcamp.

My Dear Violet – Amy’s Arms

Close to the time I crowd-funded The Gift-Knight’s Quest… well, it was the Year of the Crowd Fund for me, because I was at it with Auxiliary Magazine, I was at it for myself, I was trying to support/spread the word about other projects (such as The Scarlet Fever), and then there’s the debut album from Amy’s Arms. If it seems like I’m too reticent about ever crowd funding again just from one campaign, it’s because even though I wasn’t working for any band I still felt like I was closely watching and exerting effort for four or five campaigns within a compressed time frame, only one of which I (dis)organized myself; if I did it again, I would refuse to do it alone, and follow a more Johnny-Hollow-like plan. But you’re here for the music in relation to my life, so I should get on with that. It’s been a pleasure watching this group grow and find itself, trying out different contributors, different ideas, different permutations of the core sound. I have this album for walking and planting, too, and do have a listen of the single they released after the album. From that single Bandcamp page you should easily find the link to the new album (if not, here you go).

And for me, four is a big number of new albums to have acquired at once. I expand my collection slowly, as the budget allows, between iTunes and the occasional autographed hard copy. And as you can see, it’s often a matter of pre-ordering or supporting the album’s creation, then waiting for the musicians to make sure the album’s properly finished before they let the world listen. I have the tendency to fall back on the same things that have worked for me before, to the point that they don’t work quite the same. Four, though, is a big number of full-length albums that should last me a good while.


Charging up the caffeine meter

There is no actual “caffeine meter”, which makes sense because I’m not an android, cyborg, or other advanced inorganic mechanism. However, I refer to “charging up the caffeine meter”, generally followed by a percentage, when I’m knowingly indulging in beverages which would probably do just that if I was a machine and did have a “caffeine meter”.

Over time, though, flavour does win out. Otherwise, I could find a strong and readily available source in most energy drinks, which I don’t touch unless I have a really late evening at a club to cope with.

Here are a few different go-to sources for me.

Ethiopian coffees. I could just say “specialty beans” but the overwhelming majority of specialty beans I ever buy are Yirgacheffe, Guji, and generally Ethiopian coffees. Can also include Arabica beans, if you want to widen the scope a bit further. What I could probably do is narrow down the list of coffees I can’t have, but then I would have to run into a lot of heat-inducing, sweat-inducing brews in the course of making a checklist. I prefer a conservative approach where I go to what I know works, and reach out for something new every once in a while. This is on the top end of price and I couldn’t possibly afford something this good every week, so it’s a once-in-a-while indulgence or treat.

Supermarket blends. Supermarkets with a selection of different coffee beans; this is for the inexpensive every-day home office brew. 50% of the bag will be filled with espresso beans, and the rest layered with different flavoured coffees, like vanilla, chocolate, Irish cream. Pour into the grinder, stir a bit to mix up the beans, and grind ’em all together. Brew like regular coffee. A bigger hit of caffeine than a regular cup, but with the added flavours and mixing, not quite as powerful as drinking a rather tall or grande espresso.

Discount bags. For when I really need coffee but I’m not at a place with a selection of beans or a grinder. Quite often the poorest tasting coffee I’ll ever have, but it does the job.